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Basic Guide, Market Research
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Basic Guide to Exporting
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CHAPTER 3: MARKET RESEARCH
To be successful, exporters must assess their markets through market
research.
Exporters engage in market research primarily to identify their marketing
opportunities and constraints within individual foreign markets and
also
to identify and find prospective buyers and customers.
Market research includes all methods that a company uses to determine
which
foreign markets have the best potential for its products. Results
of this
research inform the firm of
- the largest markets for its product,
- the fastest growing markets,
- market trends and outlook,
- market conditions and practices, and
- competitive firms and products.
A firm may begin ...