00-00-0000
CHAPTER 5: PREPARING PRODUCTS FOR EXPORT

Selecting and preparing a product for export requires not only product knowledge but also knowledge of the unique characteristics of each market being targeted. The market research conducted (as outlined in Chapter 3) and the contacts made with foreign representatives (as outlined in Chapter 4) should give the U.S. company an idea of what products can be sold where. Before the sale can occur, however, the company may need to modify a particular product to satisfy buyer tastes or needs in foreign markets.

The extent to which the company will modify products sold in export markets is a key policy issue to be addressed by ...

Related newspaper, magazine, and journal articles:

;

See all results. Or, try our Advanced Search.

We're searching over:

• 60 million articles
• 3,500 publications