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Article: The Ascott Kuala Lumpur offers a touch of class, BUSINESS TIMES
- Article from:
- Business Times (Malaysia)
- Article date:
- June 23, 2000
- Author:
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Mary Zachariah
Business Times (Malaysia)
06-23-2000
"NOT a five-star hotel. A five-star home".
The Ascott Kuala Lumpur's serviced residences have embraced that
tagline whole-heartedly and live by it, says general manager Mr. Eugene
Ong.
Ong says The Ascott Kuala Lumpur has positioned itself correctly by
marketing itself as a 5-star home.
The Ascott Kuala Lumpur, with 223 units, opened on September 1 last
year and has been profitable from the first month with the profit margin
increasing every month.
Despite being opened while there was a downturn in the hospitality
industry, Ong says the company was bullish that it had a product that would
appeal to the public.
"We have done well. In the first ...