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Article: Research reveals high profile of subscribers: India Abroad
- Article from:
- India Abroad
- Article date:
- February 21, 1997
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India Abroad
02-21-1997
Research reveals high profile of subscribers: India Abroad subscribers'. survey
The average subscriber to India Abroad is 46 years old, college-educated, has a household income of $122,800 a year and a household net worth of $850,320, a survey conducted by a leading media research organization has revealed.
The study, by the Custom Media Studies Division of the Simmons Market Research Bureau of New York, which counts over 30 years' experience in media research, consequently found the India Abroad subscribers to be better-educated, more sophisticated, increasingly affluent and, on several other counts, significantly ahead of the average American adult.
The survey, ...