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Article: Harvard student pulls pranks professionally with new business
- Article from:
- University Wire
- Article date:
- May 3, 2001
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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Matthew F. Quirk
University Wire
05-03-2001
(Harvard Crimson) (U-WIRE) CAMBRIDGE, Mass. -- Because the deal with his investors hasn't been signed yet, B.J. Novak '01 can't say too much about his plans for after college.
"But," he says, "don't be surprised if there's a blimp crash."
Surprise is his business. Venture capitalists are paying the young comedian to make pranks -- and they're not interested in joy buzzers and fake vomit. Novak's at work on a new business, designing large-scale hoaxes that will seize national media attention to spotlight a sponsor's name.
With financing from the New Millennium Entertainment Fund and a long history of making public spectacle at Harvard University, ...
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... ... an attempt at a healthier Taco Bell menu. The dramatic 1995 food ... total flop and cost another Taco Bell president, John Martin, his ... warning from Tricon CEO David Novak that the negative trend at Taco Bell likely will continue throughout ...
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