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Transcript: Analysis: New ads from Philip Morris reveal a new image strategy to counter the negative publicity from tobacco through showing the positive actions of Kraft and Miller divisions
- Article from:
- NPR All Things Considered
- Article date:
- December 1, 1999
- Author:
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Analysis: New ads from Philip Morris reveal a new image strategy to
counter the negative publicity from tobacco through showing the positive
actions of Kraft and Miller divisions
Host: NOAH ADAMS
Time: 9:00-10:00 PM
NOAH ADAMS, host:
Philip Morris is now spending $100 million a year on print and television
advertising that doesn't try to sell a product.
(Soundbite from Philip Morris advertisement)
Unidentified Woman #1: I want to thank the people at the food bank
for all the food you've been bringing me, especially the tangerines.
I've been sick, and they've been a wonderful surprise.
Unidentified Woman #2: For over 20 years, Kraft, part ...