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Article: SCHERING-PLOUGH TO KICK OFF CLARINEX PROMO

Article from:
The Record (Bergen County, NJ)
Article date:
December 30, 2001
Author:
Copyright

LEWIS KRAUSKOPF, Staff Writer
The Record (Bergen County, NJ)
12-30-2001
SCHERING-PLOUGH TO KICK OFF CLARINEX PROMO
By LEWIS KRAUSKOPF, Staff Writer
Date: 12-30-2001, Sunday
Section: BUSINESS
Edition: All Editions -- Sunday

As customary as watery eyes and runny noses, no allergy season was
complete the past few years without advertisements for Claritin.

Kenilworth-based drug maker Schering-Plough Corp. poured record
amounts of money -- hundreds of millions of dollars -- promoting the
Claritin brand name everywhere from the pharmacy to the living room.
Commercials for the pill splashed across televisions, featuring such
celebrities as former "Good Morning America" host Joan Lunden and New
York ...

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