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Article: Dow Jones Outlines Plans for Growth
- Article from:
- AP Online
- Article date:
- January 24, 2002
- Author:
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Title: Dow Jones Outlines Plans for Growth
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NEW YORK (AP) _ Dow Jones & Co., publisher of The Wall Street Journal
and other business publications, presented investors Thursday with
a three-year plan for growing revenues in a number of ways, including
an expansion of its advertising base.
As part of the plan, Dow Jones hopes to decrease its reliance on financial
and technology advertising, which together make up just over 40 percent
of the paper's total advertising volume.
Dow Jones benefited greatly from its dominance in those areas during
the boom years of 1999 and 2000, but the falloff has been steep since
then as the advertising market soured.
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