Article: STARBUCKS EXPANDS INTO GROCERY STORES

AP
The Columbian
01-23-1998
SEATTLE (AP) — Starbucks says it will expand its sales through grocery stores, a market the company says is worth $1 billion.
The announcement came Thursday after the Seattle-based coffee roaster and retailer posted a 39 percent gain in its first quarter profit.
“They’re really positioning to be a global brand company … much bigger than a specialty retailer,” said Diane Daggatt, retail analyst for Dain Rauscher in Seattle.
Company officials said the decision follows a successful test run of selling whole beans and ground coffee in Chicago grocery stores. Starbucks said it will expand into supermarkets in 10 more U.S. markets ...

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