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Article: COLUMN: 'Truth:' Anti-smoking ads may not work
- Article from:
- University Wire
- Article date:
- June 3, 2002
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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(The Lantern) (U-WIRE) COLUMBUS, Ohio -- In the late '80s, anti-cigarette
and drug campaigns began smoking up our television waves in between
Saturday morning cartoons and after school specials.
The most well known ad of that time was the egg in the frying pan.
The bodiless hand would say, "This is your brain" pointing to the
egg. Than cracking the egg in the pan he would say, "This is your
brain on drugs. Any questions?"
For the next 30 minutes viewers would be haunted by the sizzling fried
egg and be praying mom wouldn't yell, "scrambled or sunny side up"
for breakfast.
Almost a decade later, the ad campaigns have become a self-made ...