Article: Search engines responding slowly to regulator's request

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Dateline: SAN FRANCISCO Online search engines are built to find information in seconds. But most leading sites appear to be taking their time meeting a U.S. federal request for more transparency on how money influences their display of search results.

In late June, the Federal Trade Commission said most of the Web's largest search engines don't reveal enough about the financial mechanics that increasingly give advertisers preferred treatment.

The FTC delivered its findings as a recommendation but indicated it could pursue legal action if the search engines don't build "clear and conspicuous" distinctions between fee-based results and those produced by ...

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