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Article: Search engines responding slowly to regulator's request
- Article from:
- AP Worldstream
- Article date:
- July 11, 2002
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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Dateline: SAN FRANCISCO
Online search engines are built to find information in seconds. But
most leading sites appear to be taking their time meeting a U.S. federal
request for more transparency on how money influences their display
of search results.
In late June, the Federal Trade Commission said most of the Web's
largest search engines don't reveal enough about the financial mechanics
that increasingly give advertisers preferred treatment.
The FTC delivered its findings as a recommendation but indicated it
could pursue legal action if the search engines don't build "clear
and conspicuous" distinctions between fee-based results and those
produced by ...