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Article: Secret Recipe eyes S-E Asia market for its expansion, BUSINESS TIMES

Article from:
Business Times (Malaysia)
Article date:
October 2, 2002
Author:
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SECRET Recipe Cakes & Cafe Sdn Bhd, a home-grown cafe-cum-bakery, is eyeing the South-East Asian market for its expansion soon. Its executive director Steven Sim said Secret Recipe will open an outlet in Jakarta next year, while 2004 will see Secret Recipe in Manila and Bangkok . The company plans to penetrate China by 2005 when the market there is ready for Secret Recipe's cafe concept. "Secret Recipe's outlets in the region will be located in capital cities and at `happening places' like shopping centers. In every country where we open an outlet, we will establish a central kitchen to supply cakes and food to Secret Recipe outlets," he told Business Times ...

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