Transcript: Sara Lee Bakery Group - CEO - Interview

Article from:
CNBC/Dow Jones Business Video
Article date:
October 8, 2002
Author:
Copyright

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MARK HAINES, CNBC ANCHOR, We`re back. Sara Lee looking to make dough rise.

The diversified food products and apparel maker introducing Sara Lee Fresh Breads in grocery stores around the country. Will the move make a tasty profit for investors?

Joining us now from St. Louis, Barry Beracha. He is CEO of the Sara Lee Bakery Group. Good morning, sir. Thanks for being with us.

BARRY BERACHA, CEO, SARA LEE BAKERY GROUP: Good morning, Mark.

HAINES: So, going into the fresh baked? I happen to have a -- it looks good, it smells good. I`m not going to try it until I get home. Classic Wheat. I would imagine this will require a whole new distribution system?

BERACHA: Mark, ...

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