Article: New Swiss time line to hit market, NATION

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Trocadero Time Co, a local Swiss watch distributor is confident that the fourth brand of Swiss watches - Carl F Bucherer - it has launched on the local market will be a success. The company yesterday signed a contract with Swiss-based Bucherer AG to become sole local distributor for the high-end watch brand in Thailand.

"Thais are familiar with our Bucherer retail shop in Switzerland. They have been [in] to buy both Bucherer brands and others. I believe the Carl F Bucherer brand will be widely accepted among local clients," said Thomas Morf, chief executive officer of the Carl F Bucherer brand, who is based in Switzerland. Morf has set an aggressive sales ...

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