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Encyclopedia entry: Public Relations
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- Canadian Encyclopedia
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DAVID G. NORMAN
Canadian Encyclopedia
01-01-2002
Public Relations
Author: DAVID G. NORMAN
Public relations consists of communications initiatives intended to influence favourably attitudes toward a corporation, public body or public figure, in order to promote acceptance of values pertaining to products, policies or concepts of the group or individual. Public relations is widely practised by modern business and governments in Canada.
Any communications strategy aimed at influencing an organization and its products, an individual or a concept involves public relations. While someADVERTISING is a component of public relations, advertising and public-relations functions are ...