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Article: Those pesky ads will hide out in a new show
- Article from:
- The Record (Bergen County, NJ)
- Article date:
- January 14, 2003
- Author:
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Those pesky ads will hide out in a new show
By FRAZIER MOORE, THE ASSOCIATED PRESS
Date: 01-14-2003, Tuesday
Section: ENTERTAINMENT
Edtion: All Editions.=.Two Star B. Two Star P. One Star B
No more "... and now a message from our sponsor"?
Striking a blow against viewers who skip through TV commercials, a
new variety series will blend advertising messages into its program
fare, offering a seamless hour of entertainment mixed with salesmanship.
The series will air for six weeks this summer on the WB, with Michael
Davies, best-known for ABC's "Who Wants to be a Millionaire," as its
producer. Its working title is "Live From Tomorrow."