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Article: New Mexico Lottery ads to showcase benefits to college students
- Article from:
- University Wire
- Article date:
- March 26, 2003
- Author:
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(Daily Lobo) (U-WIRE) ALBUQUERQUE, N.M. -- The New Mexico Lottery has
put out a call for Lottery Success Scholarship recipients who have
graduated from a New Mexico college or university and have stayed
in New Mexico to work.
The New Mexico Lottery is working with Kilmer and Kilmer, Inc. on
its next advertising campaign that will feature graduates who have
taken advantage of the scholarship to show New Mexicans where their
money is going every time they buy a lottery ticket.
The campaign will prove to New Mexicans that "they are graduating
and are now working in New Mexico and are part of New Mexico's economy,
" said Tom Shaheen, CEO of the New Mexico ...