|
|
Article: FEATURE: THE COOKIE ADVERTISING MOGUL
- Article from:
- United Press International
- Article date:
- July 21, 2003
CopyrightProvided by ProQuest LLC. (Hide copyright information)
|
United Press International
07-21-2003
Feature: The cookie advertising mogul
WASHINGTON, Jul 21, 2003 (United Press International via COMTEX) -- He's been dubbed as the "Fortune Cookie Advertising Mogul," but now Buzzmarketing CEO Mark Hughes wants to expand the concept of food-delivered advertising into the Hispanic equivalent of the fortune cookie -- Tokitos.
His goal?
To have Tokitos-delivered advertising become nothing less than a staple of America's 80,000 Mexican food restaurants.
A Tokito can be described as a sweet and crunchy dessert cookie, with a hint of cinnamon. About three inches long, it is shaped like a small taco.
For Tex-Mex food aficionados, it should be noted that Tokitos ...