Article: Selfridges reinvents itself as a hip emporium Shopping as showtime / A retailing model

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Top executives of the biggest American department stores, usually on their way back from fashion shows in Milan or Paris, stop here for a peek at their current candidate for the world's model department store. They wander over to a body-piercing salon staffed by teenagers in dreadlocks, close by racks of blond suede coats with calico trim. In the children's department, giant white plastic blobs hold racks of shocking-pink playsuits. The store's glassy cosmetics section ã Europe's largest beauty hall ã was created by the French architect

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