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Article: White gold making a comeback
- Article from:
- New Straits Times
- Article date:
- February 14, 2000
- Author:
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Chuah Bee Kim
New Straits Times
02-14-2000
White gold making a comeback
Byline: Chuah Bee Kim
Edition: Main/Lifestyle; 2*
Section: Business
Column: Media & advertising
NOT so long ago, "white gold" was considered a taboo gift among the Chinese because the term (pai jin in Mandarin) also connotes funeral expenses.
However, times have changed. The commodity is gaining popularity among the modern generation who are less superstitious.
Young couples are turning to white gold as one of the gifts they shower on their partner on Valentine's Day.
A & R Gold Mart's retail and promotions manager, Tan Chiap Pang, said sales of white gold have been encouraging lately.
The company hopes to ...