Newspaper article from our research archive:

Good corporate culture has rewards

Mark Grudzinski
New Straits Times
05-21-2000
Good corporate culture has rewards
Byline: Mark Grudzinski
Edition: New Sunday Times; 2*
Section: Business
Column: Customer service myths & realities

I AM often asked how to create superb service. I always stress the importance of understanding customers in the first place.

Then you need to address your service systems and procedures to ensure that the service you provide is of sufficient quality and is provided consistently at high standards.
After this, however, much will depend on your organisation's corporate culture.

Corporate culture can be described as the prevailing attitudes, norms and rules which exist within an organisation which ...

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