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Article: Soccer fever returns with Euro 2000 fest
- Article from:
- New Straits Times
- Article date:
- May 30, 2000
- Author:
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Noor Husna Khalid
New Straits Times
05-30-2000
Soccer fever returns with Euro 2000 fest
Byline: Noor Husna Khalid
Edition: 2*
Section: City Focus
IT's soccer fever once again - this time with Euro 2000. To bring the action "live" to Malaysians, Dunhill Soccerfest was launched recently. The Soccerfest is being held in conjunction with Dunhill's sponsorship of "live" telecasts of the European soccer championship over TV3.
Dunhill group brand manager Cheah Teng Lim launched the five week on- ground promotions with celebrities Norman Hakim and Juliana Banos at the Bukit Bintang Plaza in Kuala Lumpur.
During the promotion, a kiosk selling premium Dunhill items - backpacks, jackets, luggage bags, ...