Maria O'Daniel
New Straits Times
07-16-2001
Getting tips on Internet advertising
Byline: Maria O'Daniel
Edition: Computimes; 2*
Section: Lab Report Resources
Column: Beginning with basics

AFTER writing about the usefulness of advertising at online charity Web pages, several people wrote in to ask general questions about online advertising. Here, we'll take a look at the basics involved.

Making a banner. The most common type of advertising online consists of a banner, an advertisement in the shape of a graphic, which, if clicked on by surfers, leads to your site. Roper Starch, a US-based marketing research and consulting firm, interviewed 5,000 people who surf online on what they thought of a ...

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