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Article: Birthday parties for new Puteri members
- Article from:
- New Straits Times
- Article date:
- February 26, 2003
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New Straits Times
02-26-2003
Birthday parties for new Puteri members
Edition: Main/Lifestyle; 2*
Section: Nation
ALOR STAR, Tues. - Want your birthday celebrated with balloons, cakes and presents?
Then join Puteri Umno Kedah, which is offering monthly birthday parties for new members under a novel recruitment drive launched last month.
Birthday parties may seem like a gimmick, but the campaign has been a success, with over 1,000 new members having signed up so far.
It underscores an important strategy that highlights the battle between Pas and Umno to secure support from younger voters in this traditionally conservative Malay State.
"Birthday parties are no big deal for those in urban ...