Article: Study: Young Blacks See More Alcohol Ads


Los Angeles Sentinel
07-23-2003
Young blacks see far more than their share of the $333 million worth of
advertising placed in major magazines by the nation's alcohol industry, a
university study says.

A report by Georgetown University's Center on Alcohol Marketing and Youth,
released Thursday, said blacks from 12 to 20 years old saw 77 percent more
of these ads in 2002 than their non-black peers did.

The disproportionate exposure was amplified when the report broke down
types of alcohol. Young blacks saw 81 percent more magazine ads for
distilled spirits, the study found.

The report shows "that the industry is directly targeting black kids," said
Rev. Jesse Brown, executive director of the National ...

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