Article: Body Flex Charged With False Advertising


AP Online
11-10-2003
Dateline: WASHINGTON
The government charges that Body Flex, a weight-loss program featured in television infomercials, does not help users quickly lose fat and inches off their waists, contrary to its claims.

The Federal Trade Commission filed a lawsuit against Body Flex on Monday in U.S. District Court in Los Angeles, saying the company made claims that aren't true.

Body Flex spent $22 million this year to air its informercial more than 2,000 times, claiming its program, which involves a breathing regiment and exercises with a plastic bar and elastic band, will help users drop four to 14 inches across six body areas in a week. The company says the routine could be done ...

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