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Article: For Rent Magazine launches a new Spanish counterpart
- Article from:
- La Prensa de San Antonio
- Article date:
- August 24, 2003
- Author:
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Olivarri, Jason P.
La Prensa de San Antonio
08-24-2003
For Rent Magazine, a nationally distributed trade publication, launched its
new Spanish-language counterpart, Apartamentos Para Rentar, Thursday at a
luncheon for local advertising clients at Mamacita's Mexican Restaurant.
This alternative publication, already available in nine other markets
including Houston, Dallas, and Los Angeles, California represents a growing
number of Hispanics demanding a publication catering to their native
language. After four-months in the planning phase, San Antonio becomes the
newest member of a marketing trend gathering favorable results.
"We don't want to miss out on reaching those people," said Nancy Payne,
...
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