Article: Heeb and the gang seeking a new, cooler Jewish community

Pomerance, Rachel
Jewish Telegraphic Agency
12-18-2003
NEW YORK, Dec. 17 (JTA) -- It could have been a scene from New York's
beatnik past: A group of young hipsters gathered at a Greenwich village
apartment for an artistic venture they hoped would change history -- or at
least rock the establishment.

But these beats call themselves Heebs, and their universe is the
alternative Jewish world.

"Heeb is a special subset of the genus Jew," explains Joshua Neuman, 31,
the new editor-in-chief and only paid staffer of Heeb magazine, a
hipper-than-thou take on modern Jewish identity.

In Neuman's apartment -- which is furnished with the 1970s trappings of
his childhood rec room and doubles as Heeb's ...

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