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Article: Sex sells, but size matters if you want billboard read
- Article from:
- The Record (Bergen County, NJ)
- Article date:
- January 25, 2004
- Author:
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JOHN CICHOWSKI
The Record (Bergen County, NJ)
01-25-2004
Sex sells, but size matters if you want billboard read
JOHN CICHOWSKI
Date: 01-25-2004, Sunday
Section: NEWS
Edtion: All Editions.=.Sunday
Column: THE ROAD WARRIOR
Turn off the radio while you're tooling along our roads and superhighways and you'll still be bombarded with unwanted commercials. Imposing billboards pop up 60 feet out of the weeds to sell us everything from snazzy cars and sparkling jewels to better health and higher education.
But who pays attention to them? Aren't we going too fast?
A study by the Outdoor Advertising Association of America says they are effective less than half the time. The scientific survey concluded that ...