Transcript: Profile: Portland Trail Blazers' management trying to change team's image and character

BOB EDWARDS
Morning Edition (NPR)
02-17-2004
Profile: Portland Trail Blazers' management trying to change team's image and character

Host: BOB EDWARDS
Time: 10:00-11:00 AM

BOB EDWARDS, host:

With the NBA All-Star break over, the pro basketball schedule resumes tonight. Among the stories to watch in the second half of the season: Will the Portland Trail Blazers prove that nice guys can win? Once a model for good player behavior and fan loyalty, the Trail Blazers in recent years have come to embody what some say is wrong with professional sports. Team management is trying to change that. They're in the midst of a unique experiment to remake the Blazers with an emphasis on character. ...

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