S.Jai Shankar
Malaysian Business
02-24-2004
URL: http://www.emedia.com.my/
MENTION hitz.fm and you would probably think of cool DJs and even
cooler songs and programmes. But do you know that the radio station also
runs one of the most profitable websites in the country? Visit the website
(www.hitz.fm) and you will come across at least seven major advertisers
- more than what most local dotcoms hope to get. What is even more significant
about the advertisers on the station's website is that most of them come
in on a 12-month contract, says Terence Dorairaj, senior manager of AMP
Interactive, the interactive division of Airtime Management & Programming
Sdn Bhd. The long-term contract obviously ...

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