Seelen Sakran
Malaysian Business
02-24-2004
URL: http://www.emedia.com.my/
HAVING the right fashion sense pays, as Edmund Ser has come to find
out.
This fashion icon, having been in the industry for more than 15 years,
is about to chart a wider course.
After opening boutiques in the 1Utama shopping complex in Damansara
last year, he now plans to export his namesake brand to Australia and the
Netherlands and open a franchise in Kuching, Sarawak. He now has five boutiques
nationwide and two in Singapore.
What has been his recipe for success? `Always be innovative but
practical in your designs,' says Ser, 47, whose forte is office wear for
both men and women.
Speaking to Malaysian Business, the ...

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