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Article: Bush's first campaign ads target conservative base and Hispanics
- Article from:
- AP Worldstream
- Article date:
- March 1, 2004
- Author:
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LIZ SIDOTI, Associated Press Writer
AP Worldstream
03-01-2004
Dateline: WASHINGTON
Tune in to a NASCAR stock car race on Fox Sports TV sometime soon, and you'll see a political ad praising President George W. Bush. Same for the Golf Channel or Dennis Miller's new talk show on CNBC.
The first advertising of Bush's re-election campaign begins Thursday, and the multimillion-dollar buy, the cable stations chosen for the spots and the type of ad provide a window on his spring strategy: appeal to the conservative base.
The campaign also looks to make inroads with Hispanics, America's fastest growing minority group.
Bush's approval ratings have dropped steeply after months of criticism by Democrats ...