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Article: Secret Recipe takes Asia by storm
- Article from:
- New Straits Times
- Article date:
- March 5, 2004
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New Straits Times
03-05-2004
Secret Recipe takes Asia by storm
Edition: 2*
THE recipe for success for most entrepreneurs is often well- guarded. But in Malaysia, there is a successful "secret recipe" that is openly shared and enjoyed by many from all walks of life.
A 100 per cent Malaysian homegrown cafe-cum-bakery - the fast- growing world of Secret Recipe Cakes & Cafe - is taking Malaysia and Asia by storm.
The company's vision of having 100 Secret Recipe outlets in Malaysia is fast becoming a reality, with 58 cafes in Malaysia, five in Singapore and two in Jakarta, before penetrating into other Asean markets.
Established at the height of the Asian financial crisis in 1997, Secret ...