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Article: Marvel Consolidates Licenses for Large Product Categories with Leading Partners Hanes Apparel, R.M. Palmer and Disguise, Inc.
- Article from:
- DVD News
- Article date:
- April 1, 2004
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DVD News
04-01-2004
Marvel Consolidates Licenses for Large Product Categories with Leading Partners Hanes Apparel, R.M. Palmer and Disguise, Inc.
DVD NEWS-1 April 2004-Marvel Consolidates Licenses for Large Product Categories with Leading Partners Hanes Apparel, R.M. Palmer and Disguise, Inc. (C)1999-2004 DVD News. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com).
Marvel Enterprises, Inc., a global character-based entertainment licensing company, has recently signed agreements that effectively consolidate its licenses into single marquee partners for the underwear, candy and costume categories. These new arrangements represent Marvel's strategic approach to category ...