Transcript: Profile: Strategies and marketing gimmicks employed by political activists to get young people to vote

BRIAN NAYLOR
Weekend Edition - Sunday (NPR)
08-01-2004
Profile: Strategies and marketing gimmicks employed by political activists to get young people to vote

Host: BRIAN NAYLOR
Time: 8:00-9:00 PM

BRIAN NAYLOR, host:

This is ALL THINGS CONSIDERED from NPR News. I'm Brian Naylor.

This weekend, the presidential candidates are zeroing in on swing states, like Ohio and Pennsylvania, going after a small group of undecided voters that could make the difference. Political activists are focusing on another constituency that could prove critical: young people. Non-partisan voter groups are selling civic duty like a pair of jeans or a can of soda. Giorgio Armani and Isaac Mizrahi are turning out ...

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