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Article: Referral system to market loans
- Article from:
- New Straits Times
- Article date:
- August 7, 2004
- Author:
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Fadzil Fauzi
New Straits Times
08-07-2004
Referral system to market loans
Byline: Fadzil Fauzi
Edition: 2*
Column: News
HERE'S a novel way of selling housing loan packages: Instead of the normal channels using mortgage sales personnel and agents, as insurance companies do, Cosway Malaysia Sdn Bhd and Alliance Bank Bhd have come up with a programme to move the latter's housing loan schemes.
The referral programme is being implemented through Cosway Malaysia's online subsidiary eCosway.com Sdn Bhd, where members of its eCosway programme will be awarded eVolume points for every approved housing loan granted by Alliance Bank to borrowers referred by them.
The programme, which was launched in ...