Transcript: Interview: Susan Seligson discusses Wonder Bread's place in history following the Chapter 11 bankruptcy filing of its parent company

ROBERT SIEGEL
All Things Considered (NPR)
09-22-2004
Interview: Susan Seligson discusses Wonder Bread's place in history following the Chapter 11 bankruptcy filing of its parent company

Host: ROBERT SIEGEL
Time: 9:00-10:00 PM

ROBERT SIEGEL, host:

And it turns out Wonder Bread has some holes in it after all, financial holes. The Interstate Baking Company, makers of Wonder Bread and Twinkies, has just filed for Chapter 11. There are some serious managerial problems at work. But as TheMotleyFool.com pointed out recently, when your two marquee products exist in the popular consciousness as derogatory euphemisms, your brands are in danger. And it doesn't help to have the late Dr. Atkins on ...

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