|
|
Article: Tetra Pak forced to quit WWF group over 'misleading' ads
- Article from:
- The Sunday Herald
- Article date:
- March 7, 2004
- Author:
CopyrightCopyright 2004 The Sunday Herald. Provided by ProQuest LLC. (Hide copyright information)
|
The food carton multinational, Tetra Pak, has been forced to quit
a group of environmentally friendly businesses over a "misleading"
advertising campaign promoting its green credentials.
The company was told by the global environmental group WWF to
resign from a scheme designed to protect the world's endangered
forests.
Claims in Tetra Pak adverts were "vague and unverifiable" and in
breach of the scheme's rules, WWF alleged.
For seven years Tetra Pak was a member of the 95+ Group set up by
WWF for businesses committed to the responsible management of
woodlands. Members of the group promise to try and buy timber from
legal, verifiable and environmentally sustainable sources.
Companies ...