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Article: THE FIRM: Bad publicity strikes Bernard Matthews . . . again.

Article from:
The Sunday Herald
Article date:
February 4, 2007
Author:
Copyright

BERNARD MATTHEWS is no stranger to controversy. The food manufacturer found itself on the ropes when chef Jamie Oliver fulminated against its turkey twizzlers during a national debate on school meals, and now the firm has been hit again, this time by the latest outbreak of bird flu.

The family firm began with just 20 turkeys and a second-hand incubator in 1950. Today the company is a global producer with an annual turnover of more than GBP400 million and employs around 7000 people worldwide.

Bernard Matthews is responsible for farming eight million turkeys every year in the UK and they are reared on 57 farms throughout Norfolk, Lincolnshire and Suffolk, where the outbreak was discovered.

The ...

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