Article: Media fight not for faint hearted Richard Branson has gone into battle with Rupert Murdoch in an effort to get a slice of Britain's fast-growing TV and telecoms industry. Andrew Hebden met the Aberdeen University graduate playing a key role in Virgin Media's out-and-out assault on Sky

Richard Branson has gone into battle with Rupert Murdoch in an effort to get a slice of Britain's fast-growing TV and telecoms industry. Andrew Hebden met the Aberdeen University graduate playing a key role in Virgin Media's out-and-out assault on Sky

As I WAIT in the "chill-out area" at Virgin Media HQ for James Kydd to complete another interview on a particularly busy day, the TV screen opposite beams live pictures from across the road in Covent Garden where Richard Branson is playing video games with Jermaine Jackson in a giant glass cubicle.

It's an odd spectacle, but seems to be drawing some interest from puzzled Londoners and tourists as they meander through this historic and cultural ...

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