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Article: Flybe launches wine club for its passengers
- Article from:
- Western Morning News, The Plymouth (UK)
- Article date:
- July 17, 2007
- Author:
CopyrightCopyright 2007 Western Morning News, The Plymouth (UK). Provided by ProQuest LLC. (Hide copyright information)
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Flybe constantly stresses the fact that its service is "low-cost
but not low-frills". Now it has gone a step further by announcing the
launch of a wine club for passengers.
The Exeter-based airline, the largest regional carrier in Europe,
has done an exclusive deal with Wines4business, one of the top
online retailers of wine and champagne in the UK, to launch
Flybewines.com, a dedicated website which will feature exclusive
content from wine expert Jamie Goode.
The airline says it will "enable Flybe passengers to join an
exclusive wine club that offers an extensive range of great value
wines to suit everyone's palate and pocket".
Simon Lilley, Flybe's director of marketing, said: "This is ...