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Article: Flybe launches wine club for its passengers

Article from:
Western Morning News, The Plymouth (UK)
Article date:
July 17, 2007
Author:
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Flybe constantly stresses the fact that its service is "low-cost but not low-frills". Now it has gone a step further by announcing the launch of a wine club for passengers.

The Exeter-based airline, the largest regional carrier in Europe, has done an exclusive deal with Wines4business, one of the top online retailers of wine and champagne in the UK, to launch Flybewines.com, a dedicated website which will feature exclusive content from wine expert Jamie Goode.

The airline says it will "enable Flybe passengers to join an exclusive wine club that offers an extensive range of great value wines to suit everyone's palate and pocket".

Simon Lilley, Flybe's director of marketing, said: "This is ...

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