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Article: In Ocean City, Success of Seasonal Stores Isn't a Shore Thing
- Article from:
- The Washington Post
- Article date:
- July 13, 1992
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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From her tiny chilled storefront here, Annette Day has spent
the last 14 summers selling fudge to oiled and peeling customers who
shuffle in off the steamy boardwalk.
She won't say just how many pounds of the cream-and-butter
concoction go out the door, but the sales figures for Jessica's
Fudge House Inc. each June, July and August make it possible for Day
to board up her business in September, before the gales of winter
blow in off the sea.
"It's a living," said Day, who is a high school volunteer
during the off season. "It's risky, depending on what your goals
are, but it can be a productive living."
For the entrepreneur who has fantasized about running a buzzing
seasonal business ...