Article: Triple 5 hits KL streets

WITH 300 importing stores around the world, an annual turnover of US$38 million, and with clients like Mos Def and De La Soul, designer Camella Ehlke's decision to forgo a fashion scholarship for an experimental design was a risky but worthy decision.

An innovator in the role of art and design within New York's urban scene, Ehlke's label, Triple 5 Soul, has stretched its street designs far into the hip hop scene of New York and beyond.

Her streetwear style has been popular among renowned DJ's, hip hoppers, designers and urban scene followers, and Triple 5 Soul is also responsible for producing Scratch, the 2001 documentary that chronicled the history of turntablism.

Not only is her fashion ...

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