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Article: Kohl's to sell exclusive Fila line; Fila Sport will join Food Network, Vera Wang merchandise at Kohl's
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- November 13, 2007
- Author:
CopyrightCopyright 2007 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Kohl's Corp. has signed a deal with Fila to become the exclusive
retailer for a new Fila Sport line to debut in fall 2008 in Kohl's
department stores across the country.
The announcement follows a string of exclusive brand launches for
the Menomonee Falls-based chain, including the recent Vera Wang and
Food Network lines.
"I consider it to be similar to many of the brand partnerships
we've launched in the past few years," said Kohl's President Kevin
Mansell.
Fila's U.S. business was sold early this year to Fila Korea Ltd.
after languishing for four years under Sports Brand International
Ltd., a company owned by Cerberus Capital Management. The company
doesn't disclose sales, but a report in ...