Article: John Madden Videography: Delightful Style

The new word in autobiographical documentary videos is "Videography" and it's been trademarked by Early Entertainment in San Francisco, which just released its second such venture, "John Madden: The American Dream Comes to Life."

The first effort, "Mickey Mantle: The American Dream Comes to Life," was a big seller. More are being planned by producers Lew Rothgeb and Richard Hall, ranging from astronauts to business moguls to statesmen.

The charm of the Madden video ($19.95, 60 mins., 1-800-843-6425) is its style. It's similar to the Mantle video except that Madden, as all TV sports fans know, has an ever-entertaining way of telling his favorite stories. This intimate and personal ...

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