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Article: Sony Ericsson WTA Tour partnership in Dubai

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Al Bawaba
Article date:
February 22, 2005
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Dramatic new on-court branding for Sony Ericsson has been unveiled at the first global tournaments in the Sony Ericsson WTA Tour, opening in Dubai next week. The branding is part of the six-year title sponsorship deal signed by Sony Ericsson in January, and was first seen at the Australian Open in Melbourne, the Toray Pan Pacific Open in Tokyo, and this month's Open Gaz de France.

"Our partnership with the WTA Tour is off to a fantastic start with some truly exciting tournaments that have attracted large crowds and TV viewing audiences," said Husni Al-Assi, General Manager, Sony Ericsson Middle East and Africa. "This early success enforces our belief in a partnership that brings together ...

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