Article: BSH BOSCH AND SIEMENS HOME APPLIANCES GROUP TARGETS 20 PER CENT MIDDLE EAST GROWTH IN 2006

At a media briefing in Dubai today, Kurt-Ludwig Gutberlet, President and CEO, BSH Bosch and Siemens Hausgerate GmbH, said that the focus on customer needs and investment in local distribution channels have been the key to its success in the region. "Present in more than 50 countries worldwide with more than 34,500 employees, our annual turnover is more than 7 billion euros. We have a think-global- act-local distribution and marketing strategy, and we are the number one company in Germany and Europe, and third worldwide. We have developed strong international sales by adapting to the needs of local markets," said Gutberlet.

He added: "In the Middle East, we have developed strategic ...

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