Article: Radio One Takes a Long View

Back when Radio One Inc. began buying radio stations, hip-hop was unheard music.

Not unheard of, but unheard on the radio in many major cities.

Radio One put hip-hop and other genres of urban music on the nation's airwaves. Buying underperforming radio stations and turning them into urban-music machines, the Lanham-based company became the largest black-owned, black-oriented radio station group in the country

Today, hip-hop is everywhere. Yesterday's obscure rappers are today's movie stars -- Mos Def upstaged Bruce Willis in "16 Blocks," one of last weekend's movie openings. Stations catering to

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