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Sony Ericsson - new and vibrant brand look connects with the individual
- Article from:
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Al Bawaba
- Article date:
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October 4, 2006
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Copyright informationCopyright 2006 Al Bawaba. Provided by ProQuest LLC. (Hide copyright information)
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Coinciding with its 5th anniversary celebration, Sony Ericsson
today unveils a new look for its global mobile phone brand. Based on
a simple core concept and a new colourful execution, the company's
famous green logo, known as the liquid identity, is wrapped within a
message that focuses on the individual and their feelings for what
Sony Ericsson's products, accessories and applications enable them to
do. The result is an engaging new brand treatment that will
differentiate Sony Ericsson, and project the full attributes of the
company's innovative mobile phones. Designed by leading global brand
consultancy Wolff Olins, the new look will be rolled out from this
month.
"Sony Ericsson is ...
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